Martijn
Arets, author of the book "Brand Expedition, a 5-‐month journey visiting
Europe's most inspiring brands", has collected € 20,000 in investments
from the general public, via investment platform Symbid. The investments will
be used to translate the successful Dutch version of the book in English and
bring it on the international market. Arets used Symbid's investment platform
to reach the general public. Special about this transaction is that all
investor actually become shareholders in the company of Arets.
Arets needed 2 months to reach his capital goal.
In total, 171 investors, domestic and foreign, responded to the call. The
English translation of the book is expected in February 2012 and will be
available on the website (as EBook or hardcopy) of the author and via regular
channels. The translation will gain familiarity with a unique promotional
action, in which 1000 fans from 15 countries read a chapter from the book in
front of the webcam making it the first read out loud book in the world on
YouTube. Arets is very pleased with the result: "The past two months I
have not only gained the necessary investment, but also an additional chapter
to the story, overwhelming media attention and 171 Brand Expedition
ambassadors.“ The investment platform Symbid demonstrates with this transaction that its approach to finance entrepreneurs and businesses works, says CEO, Korstiaan Zandvliet. "With this first successful financing, we proved that the platform works! We would therefore like to congratulate Martijn and all investors with this fantastic result."
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